iBeacon: Apple's Retail Tracking Secret Weapon - Bloomberg

Transmitting service called ibeacon.

It helps to track customers.

Now we are going to be looking at our phones even more, right?

The new reality.

We know apple stores are one of the big reasons for success.

Relatively simple in the look of powered by technology.

So the idea is to make it more efficient for the consumer and make it more efficient for apple.

An elaborate video display in the store to tell you about a new product can be costly.

Not always as effective as the retailer would like.

A lot of times a looping video not speaking directly to you.

That is the reasoning behind the reasoning.

Lex will other retailers that sell apple products feel pressured that they have to offer something similar?

I think retailers, if they can generate more revenue are always interested in these kinds of things.

Think about the potential to boost same-store sales in a way that is different than sending out circulars that can be quite costly for them.

You would expect that this is something that other retailers will watch very closely.

I think one question is which device maker, software maker are you most aligned with?

Players like dust i -- best buy are selling all kinds of gear in their stores.

Do they have two -- have to offer something more here towards andrew -- android?

This text has been automatically generated. It may not be 100% accurate.

via apple - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFM0P998qt9kRO4imNT7fOySYW4jA&url=http://www.bloomberg.com/video/ibeacon-apple-s-retail-tracking-secret-weapon-uSkWrRbLTY2qDp4mUV3EGg.html