iWatch is coming and will be transformative: Pro
Discussing Apple innovation and what products the tech giant plan on introducing next, with Bruce Tognazzini, Norman Nielsen Group principal.
Carolina Milanesi, chief of research at Kantar WorldPanel, said Apple's Worldwide Developers Conference would be an ideal time to introduce a device, as it would excite developers and enable the company to mass-market a product before the holiday season.
"There's a lot going on in the wearable space, but I think for Apple the pressure is to get it right," Milanesi said. "It's not so much getting in quickly, it's getting in there the right way. ... It's not in Apple's style to rush things, especially when its part of the bigger picture."
That doesn't mean Apple can wait forever to enter the wearable space, though.
If Apple doesn't launch a wearable device this year, it's going to have to showcase something "amazing" early next year, Milanesi said.
"The reason there is so much anticipation is because there's a real hope that Apple is going to show us the way, there's a hope that they will be able to do more than FitBit or Jawbone," Cihra said. "I don't know if Apple has been first into a market at all. They often go into a market after somebody has already started in it."
"They probably shouldn't wait too long, though," he added.
(Read more: Next from Apple: A pedometer that never misses steps?)
—By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson .
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