If you're looking to upgrade your streaming TV experience, there's no time like the present to invest in a new Apple TV. Until March 5, Apple is giving away a $25 iTunes Gift Card with the purchase of a new Apple TV streaming device. The offer applies to new $99.00 Apple TV streaming boxes only and not refurbished models.


It's a rarity when Apple uses a gift card or any form of incentive for a product purchase—especially a gift card valued at a quarter of the product price—and as to be expected, the promo has sparked rumors that the unusual discount is possibly a sign of a new Apple streaming device in the making.


Considering the rise in popularity of rival media hubs, namely the Roku 2 and Google Chomecast , along with the fact the current Apple TV model is a 2012 release, the rumors don't come without merit. What's more, just last month The Wall Street Journal reported that Apple was in talks with cable providers, potentially to pave the way for a new version of Apple TV with more content available for it.


The most recent model of the Apple TV, currently an Editors' Choice for streaming media devices, supports 1080p output to HDTVs and provides a seamless way to use Apple Airplay to stream media from an iPod, iPhone, and iPad straight to a television. The small, lightweight device supports HDMI, MicroUSB, optical/audio, and Ethernet connections. Streaming options include Apple-hosted content products, such as iTunes, iRadio, and iMovie Theater, along with the big names in streaming services, including Netflix, Hulu, HBO Go, YouTube, and many more.


The promotion applies to Apple TV products purchased in-store, along with orders for new Apple TV devices purchased through Apple.com. The iTunes Gift Card holds no restrictions and can be used to purchase products and services at Apple Store retail locations, the iTunes Store, the Mac App Store, the App Store, and the iBooks Store.