Several fashion publications have taken Wen's statement to mean that she is somehow involved in marketing the Apple Watch, possibly taking part in an upcoming advertising campaign designed to promote Apple's wearable device.
Liu Wen is a well-known fashion model, who has modeled for high-end luxury brands like Dolce & Gabbana, Hermes, Gucci, Chanel, and more.
The Apple Watch is Apple's first product that has had a distinct focus on fashion, and the company has been working towards positioning it as a high-fashion accessory. In addition to debuting the Apple Watch at French luxury boutique Colette last week, Apple also made an effort to include high-profile fashion editors and bloggers at the September event where the Apple Watch was introduced along the iPhone 6 and 6 Plus.
As Apple gears up to launch the Apple Watch in early 2015, it is likely that the company will hold additional fashion-oriented events in order to promote the device. Apple may take several different approaches in its Apple Watch advertising to reach a wide range of potential customers, as June rumors suggested it was also testing the watch with multiple professional athletes, who may also be involved in advertisements.
Ahead of introducing the Apple Watch, Apple made a number of hires from various luxury retailers, including Angela Ahrendts, the former Burberry CEO who now serves as Apple's head of retail, and Paul Deneve, the former Yves Saint Laurent CEO who now works on "special projects." Apple has also picked up Patrick Pruniaux, a former Tag Heuer Sales Director, and famous designer Marc Newson.
The company's Apple Watch, expected in early 2015, will be available in a wide range of materials and at several different price points. On the lower end, the Sport version of the device will retail for $349, and rumors have suggested the higher-end solid gold Edition models could sell for thousands of dollars.
A high end watch mage in china using slave labor! Now what will the Swiss and other high-end watch makers think?
Odd. For "slaves" people sure seem to work in those factories willingly. But of course, if you rode in there on your white horse, perhaps you can liberate them from those awful jobs so that they can go back to near-starvation working the fields so that you can feel better about yourself, despite what those employees want. :rolleyes:
I'm still not sold on the watch ...
That's because it's not for sale yet.
Get it?? Your not sold on it, cuz it's not for sale?! 😆
I think it's my bedtime...
Apple is doing the same as watch makers: market it as a fashion accessory to complement your attire/mood.
So lame.
But it's the only way to sell this thing. No one who's into tech is excited about it, because it's not an exciting tech product.
That is your personal opinion. I'm personally excited for it. Granted I'm also poor so I'll have to wait a while but I do want one eventually.
1. The user interface is a confusing mess and it has to be controlled by constantly switching between 5 different input methods! Touchscreen, press touchscreen, a button, a little scroll wheel, clicking on the scroll wheel... this is insane!
1. How is it a confusing mess? Would you have rather had only a touch-based interface in which you fingers obstruct what's on the screen? BTW, apart from the digital crown, the :apple:Watch has less physical buttons than the iPhone, which has a fingerprint reader on top of a button, a power button, two volume buttons, and a switch.
2. It is nothing on its own. Has to have a constant connection to an iPhone that does everything the watch does but better AND faster.
2. The :apple:Watch was never meant to replace the smartphone/tablet that you constantly carry around and stare at all day. The watch is meant to be complementary and out of the way.
3. Battery life is terrible.
3. You make it sound like if there's other smart watches with better battery life.
4. Not water proof.
4. Ugh, really? How often were you planning to bathe with a watch on.
5. Way to fat. You can't even get it under a shirt sleeve.
5. Clearly you're just spewing what you've heard from others, since I'm sure you physically haven't tested that out.
6. The marketing campaign targeted at wannabe fashion victims at Paris Fashion Week is a real turn off too.
6. Fashion Week in Paris is about art and culture, which seems to me what Apple is trying to converge with technology. What's wrong with that.
So lame.
But it's the only way to sell this thing. No one who's into tech is excited about it, because it's not an exciting tech product.
So what do you do?
You go to Paris Fashion Week and to fashion models and you try to make this ugly thing into a must have fashion accessory for desperate Vogue readers who buy fake Armani hand bags.
Right... No one. It has a custom SOC that nobody has, the best build, a new OS, two new input methods, a method of charging nobody else has, the best screen, etc. And that's only the things we know about. Man, nothing tech or new about this thing AT ALL.
Are there enough wannabe hipsters to make iWatch a success? Paying celebs to wear iWatch makes me think Apple has serious doubts.
Right now smart watches have a "nerd" vibe to them.
Nobody is going to buy them if they're seen as for nerds. Nerds are seen as undesirable and unattractive to most people.
The genre needs a fresh fashion approach if it wants to be taken seriously.
So lame.
But it's the only way to sell this thing. No one who's into tech is excited about it, because it's not an exciting tech product.
So what do you do?
You go to Paris Fashion Week and to fashion models and you try to make this ugly thing into a must have fashion accessory for desperate Vogue readers who buy fake Armani hand bags.
1. These watches are not ugly. If you think they are, you need an eye examination. 2. Vogue readers don't buy _fake_ Armani hand bags. They are not exactly expensive. 3. You are "into tech"? If you are "into tech" instead of "into technology" then _you_ are the desperate one. 4. If you are "into tech", Samsung has a watch for you. Apple will outsell them ten to one.
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A high end watch mage in china using slave labor! Now what will the Swiss and other high-end watch makers think?
Are you trying to be funny or insulting? I'd say you failed at both.
Who cares? I don't.
I know. You haven't been posting anything here unless you could think of something that sounds negative about Apple, so nobody really thinks you would care about Apple's fashion watch outselling Samsung's stalker watch ten-to-one.
But I must say, it is amazing how vocal you are trying to critisize the Apple watch when you don't care.
I haven't worn a watch in over 20 years and could care less about making a fashion statement. So what will this watch do that an IPhone 6 won't ?
Just can't see the value of this for the masses.
With all due respect, why should the masses care about if you have or haven't worn a watch for any span? Also, why should they care what your priorities are for the watch? And who really anointed you as a tastemaker in the first place?
via apple - Google News http://ift.tt/1x8Nn4T
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