What to expect at Apple's upcoming event - CNBC.com

Apple is scheduled to hold a highly-anticipated product launch on October 22, where it is expected to unveil new versions of its full-sized iPad and iPad Mini just before the critical year-end holiday shopping season.

The iPad 5 is expected to be thinner and lighter than its predecessor, while the iPad mini 2 is likely to include a high-resolution "retina" display, analysts says, with some speculating the latter could also include a fingerprint sensor. The color scheme of both iPads is anticipated to match the iPhone 5S with space gray, champagne gold, and silver. At the same event, Apple may also reveal a new MacBook Pro.

"It's not a game changer, but a further upgrade, similar to the iPhone 5S. It's honing the size and specs - we're not going to see anything revolutionary, just an improvement on what we've seen in the past," said Marc Einstein, industry principal, Consumer Telecommunications & Digital Media, Asia Pacific at Frost and Sullivan.

(Read more: Apple cuts 5c orders on weak demand: Report)

The Cupertino-based company has the biggest share of the global tablet market, with 33 percent in the second quarter of 2013, according to IDC, followed by Samsung with 19 percent. All other players in the tablet segment, including ASUS, Lenovo and Acer, have a market share of less than 5 percent.

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