Apple Continues App-Focused TV Ad Campaign With 'Dreams' Spot - Mac Rumors

Apple launched a new television ad in its "You're More Powerful Than You Think" campaign, this time called "Dreams". The song in the ad is "When I Grow Up" by Jennifer O'Connor.

It is the fourth ad in the series, with previous spots "Powerful", "Strength", and "Parenthood" focusing on the sheer variety of apps on the iPhone, workout apps, and apps for parents.

Like the other ads, "Dreams" shows the iPhone used in various situations in everyday life, extended with apps from the App Store. Apps and accessories featured in the spot include:

- Vaavud Wind Meter , an anemometer that plugs into the iPhone's headphone jack

- Response Deck , an app for fire and EMS first responders

- iTranslate Voice , a near-real time language translation app

- Veterinary AliveECG , a portable heart monitor for pets

- ForeFlight Mobile, a civil aviation mapping and weather app for pilots

- SAM-1, an appcessory for measuring water pH and other data

"Dreams" debuts just over a month after the previous spot, "Parenthood", was released at the end of June.

Content is good!

Music too feel-good sappy. Once again too much of Silicon-Valley-Self-Important-Liberal vibe. Out of touch with the real world. The rest of the world isn´t tuned into the same emotional vibe.

Apple would do best to focus on product even more, just leaving out the vibes. The vibes are tone-deaf outside of politically-charged elitist circles, and make Apple look arrogant. The rest of the world does not aspire to the same things as people inside the Silicon Valley Bubble do.

Take your politics elsewhere.

How you get "liberal elitists" out of that comercial is beyond comprehension.

Content is good!

Music too feel-good sappy. Once again too much of Silicon-Valley-Self-Important-Liberal vibe. Out of touch with the real world. The rest of the world isn´t tuned into the same emotional vibe.

Apple would do best to focus on product even more, just leaving out the vibes. The vibes are tone-deaf outside of politically-charged elitist circles, and make Apple look arrogant. The rest of the world does not aspire to the same things as people inside the Silicon Valley Bubble do.

"Self-Important-Liberal vibe"..? WTF does that even mean?? Effective advertisements are supposed to stir up an emotional response to the product.

What do you want Apple to do - create an ad that just lists the hardware specs of their products?

Relax and stop being so angry at everyone and everything that's not exactly like you.

Content is good!

Music too feel-good sappy. Once again too much of Silicon-Valley-Self-Important-Liberal vibe. Out of touch with the real world. The rest of the world isn´t tuned into the same emotional vibe.

Apple would do best to focus on product even more, just leaving out the vibes. The vibes are tone-deaf outside of politically-charged elitist circles, and make Apple look arrogant. The rest of the world does not aspire to the same things as people inside the Silicon Valley Bubble do.

Of course the commercial very much expresses Apple's Californian identity, but I don't see how this is a bad thing, other than your obvious personal dislike. To me it's what Apple is and what it has been for a long time and people generally like that, at least here in Europe. Of course the commercial is kind of surreal, but like you said yourself it has this "feel good" vibe. The commercial makes you feel good about technology and how it's used to do good stuff, rather than impressing your friends or wasting your time with pointless BS, which would be the reality.

Content is good!

Music too feel-good sappy. Once again too much of Silicon-Valley-Self-Important-Liberal vibe. Out of touch with the real world. The rest of the world isn´t tuned into the same emotional vibe.

Apple would do best to focus on product even more, just leaving out the vibes. The vibes are tone-deaf outside of politically-charged elitist circles, and make Apple look arrogant. The rest of the world does not aspire to the same things as people inside the Silicon Valley Bubble do.

Does it show actual business people Replying to an email and not being able to attach a file?

When you are looking to buy a car, and how great the car is, let's try this.

They have a car, up on jacks, with it's engine running, hooked up to some device that's harvesting corn.

I am sorry, but it's a really stupid analogy. Smartphone is not a car. It's a multipurpose device that you always have on you. It's only natural for it to be used for a variety of purposes.

Using this device to control other things makes perfect sense. And this is what sets iPhone apart from Android phones - there is so much 3rd party hardware that supports iOS. Apple is spot on to highlight this in their ads.

They should be insulting Samsung users and poking fun at Microsoft :D.

Content is good!

Music too feel-good sappy. Once again too much of Silicon-Valley-Self-Important-Liberal vibe. Out of touch with the real world. The rest of the world isn´t tuned into the same emotional vibe.

Apple would do best to focus on product even more, just leaving out the vibes. The vibes are tone-deaf outside of politically-charged elitist circles, and make Apple look arrogant. The rest of the world does not aspire to the same things as people inside the Silicon Valley Bubble do.

Couldn't agree more, dude. I'd prefer a much more down to earth commercial featuring the iPhone being used to cut wood, shoot animals, and wash cars. I just cannot see past the liberal elitism of taking a child's pulse or painting a picture—we're not all financially/culturally equipped to do such things!

I see the self-styled creative director brigade is out today.

People really do use their iDevices like this.

via apple - Google News http://ift.tt/1sfezgJ