Will Apple succeed in the smart home market?
Rob Enderle, President & Principal Analyst at Enderle Group, discusses the challenges that Apple may face in its plan to enter the smart home market .
Apple's integrated system will make it easier to set up and control new "smart home" devices. For example, a home's lights might automatically come on when the owner enters the house, using their iPhone to wirelessly signal their arrival. Such a system was outlined in an Apple patent filing, published in November last year.
The connected-home system will give Apple customers more reasons to buy several devices in its iOS family, by using the iPhone or iPad in conjunction with its Apple TV box, an upgraded version of which is expected to be released later this year, to control other domestic devices.
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Apple has been talking to a select group of other device makers whose smart home products will be certified to work with its forthcoming new system and then be sold in its retail stores.
The scheme will be similar to Apple's existing "Made for iPhone" label, given to compatible headphones, speakers and other accessories, but with a new brand and logo. Apple may also provide additional checks and assurances that certified products are not vulnerable to hackers.
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