Is Nest Purchase a Google Coup Over Apple? - Bloomberg

Company?

They have a dozen or so armor committees over the last year and many of them are robotics companies.

We know they are working on google glass, driverless cars.

Where does nest fit in?

Where does it fit into google's broader ambitions and the future of technology?

I think nest is a talent acquisition as much as anything else.

You have 2 men who have inmate understanding on how to produce and design consumer friendly products.

Good hardware, good consumer hardware.

Desirable hardware.

Think about nest, it became -- and aspirational product.

Almost everything google has worked on is in the area of research in science than a gotta have it product.

Obviously they both used to work at apple good 100 of the 300 employees at nest used to work at apple.

In a lot of ways nest looks and feels like an apple product.

Absolutely.

Why didn't apple buy nest?

There are lots of stories about how people left apple.

Power struggles.

You have these apple emigres, and there was talk that maybe apple would buy it back but i don't think that i was ever going to happen, given the players involved and the personalities.

Faddell is basically the guy who invented the ipod am a very involved in the creation of the iphone.

He said, look, i have already worked on phones.

He is right to do so.

But my question is, look at what is happening the last 2 weeks.

Samsung has come out with a connected home.

Ugo has bought multiple robotics -- google has bought multiple robotics countries.

Other countries have smart watches and smart tv's. is the pressure heating up on apple?

Where is the next big product from apple?

Apple to a certain degree has been the victim of its own success.

There was a five- to seven-year period where it was one blockbuster after another.

We became accustomed to thinking, what is the next one?

Those products were the culmination of so many different technological trends that were happening at the same time -- low-power processing, small displays, wireless capability.

We have hit this moment where all of these things could mushroom up.

And unsure we are having that moment yet again.

It may be unrealistic to expect that apple can create magic out of thin air.

You recently sat down with tim cook and went inside apple.

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