Cook has often been criticized by media and investors for not having the design prowess and leadership capabilities that his predecessor possessed. During the short period that he has been leading the company, some critics have even called for him to be ousted.
(Read more: Why Apple is still the king of design and innovation )
But Cook, who is a mastermind of operations, has a far better grasp on what Apple needs in order to succeed in the long-term than critics say, said Timothy Lesko, a principal at Granite Investment Advisors.
"Tim Cook recognizes he is not the product visionary Steve Jobs was," Lesko said. "And with the promotion of Jony Ive to lead both hardware and software and how they interact, Cook is basically letting Jony Ive be the face of design at Apple."
In some ways, by letting Ive become the lead of design, Cook has mitigated the street's fear that there is no innovation and no vision, Lesko said.
Ive and Craig Federighi, Apple's senior vice president of software engineering, have essentially become the "cool factor" for Apple, while Cook does what he is great at, which is global operations, Lesko said.
Ive worked closely with Federighi, in designing the latest version of Apple's operating system, iOS 7, which was the biggest overhaul of the OS ever.
The redesign of the software marked the end of an era of sorts. Jobs was always a fan of designing software that mirrored real life. But the new OS features a flat interface that is void of any life-imitating graphics.
via apple - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNG9Ey0MyApZemLOjOPnt76Fskz_FA&url=http://www.cnbc.com/id/101087596
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