iPad mini (Photo credit: Janitors)
As expected, Apple has announced an event for the end of October, and the expectation is that Tim Cook and his team will be announcing the new range of iPads, along with more details on OSX Mavericks and the MacPro.
The focus will be on the former, and what Apple decide to do with their tablet computers. Bumping the full sized iPad up to a 64-bit A7 CPU and adding the M7 motion chip is predictable, but many people will be watching the iPad Mini to see if it moves up two steps to the A7 chip, or sticks to a single step up from an A5 to an A6 CPU, matching the iPhone 5c in the process.
What’s clear is that everyone is going to be talking about the iPad in the news cycle, and there’s not going to be a lot of room to talk about tablets from anyone else.
It’s a bit of a downer for Microsoft, as October 22nd is also the day that the Surface 2 RT goes on sale in the United States.
It’s also a bit of a downer for Nokia. Over in Abu Dhabi is the final ‘Nokia World’ before Nokia’s devices and services team pick up their paycheque from Microsoft. It’s widely expected that Nokia will be announcing a ‘phablet’ Windows Phone 8 device alongside their first Windows 8 RT tablet.
The time difference should give Nokia a little bit of time at the top of Techmeme, but the best they can hope for now is a line at the end of each major report on the iPad saying that the Finns did something as well. But in terms of allocation of resources from reporters, bloggers, and analysts, the lions share of the time is going to be spent prepping and reporting from Apple’s events.
To suggest that there’s a nefarious plan from Apple to disrupt Nokia’s farewell party and Microsoft’s latest salvo to try and grab relevant mindshare in the tablet space, would be folly. Nokia will have had the event space booked out long in advance, and Apple are following a pattern from previous years in terms of dates.
But there’s no doubt that Apple’s announcement will have a negative impact on both Nokia and Microsoft, diminishing the visibility of products that will be in direct comparison with Apple’s new tablets.
via apple - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFboQ3wngVZ4dK6ZYhs3RFZgYgY_w&url=http://www.forbes.com/sites/ewanspence/2013/10/09/apples-ipad-announcement-leads-to-pr-disruption-for-nokia-and-mirosoft/
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