Despite a decent drop in market share over the past year amid increased competition, Roku remains the leader among set-top boxes and streaming media sticks, accounting for 29 percent of the market in the 9-month period, down from 46 percent in 2013. Google's Chromecast stick had a strong showing in 2014, climbing to the number two slot with 20 percent market share and knocking the Apple TV down to number three. With 17 percent share, the Apple TV remains in front of Amazon's Fire TV and Fire TV Stick, which together accounted for 10 percent market share, although the Fire TV stick is just now rolling out to consumers.
The Apple TV was first introduced in 2007 and has been updated periodically during its seven-year lifespan. It currently remains in its third generation with the last major hardware update released in March 2012, followed by a minor revision in January 2013. Multiple rumors this year hinted at a refreshed Apple TV hardware with App Store integration, Bluetooth controller support, and more, but those rumors have yet to pan out. Though its Apple TV hardware has been essentially unchanged for over two and a half years, Apple continues to make improvements to the software and add new channels to the Apple TV lineup.
- Lower Price
- App/Channel Store
- UPDATED HARDWARE
- Gaming Model
So upsetting that Apple still is leaving this device largely abandoned. And Airplay has been SO BAD since iOS 8. Really problematic.
When the Apple TV was released alongside the announcement of the iPhone, I was hoping Apple had big plans for it also. It's a real shame since there is so much potential.
TV is a stale industry that could use some major innovation.
Watches are also stale, but I also don't see them having near as much potential as TV.
Many SmartTVs have built in features that blow the thing out of the water.
I mean, Netflix on the ATV just recently got auto play.
I have the ATV in the kids room only because I can control it from my iPad or iPhone . . . but I can do the same thing with a Chromecast.
Apple needs a new 'hobby'.
Apple needs a new LEADER, but that's just my opinion. I know other people think Tim is doing a great job; I think we'll look back in 10 years (or less) and find out that he was really just riding Jobs' coattails and really didn't offer that much of substance to the company.
via apple - Google News http://ift.tt/1ygqCP0
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