Abhey Lamba, Mizuho Securities USA, and Alex Gauna, JMP Securities, provide an outlook on Apple's product cycle and the outlook for the stock and tech sector.
"Apple is fighting against a law of large numbers, a lot more diversity of competition right now, and I think people have figured out they don't have to get in line for these new phones. They know if Apple runs out they will build more," Gauna said. "Right now we can read something into this—there haven't been as many pre-orders, but what I think is more important for Apple is the global expansion of this story."
(Read more: Expect 'wow' product from Apple: Pro)
Apple has dramatically increased support for 3G and 4G LTE in its new devices, a hint that the company will be bringing its devices into new markets.
"There's a very big opportunity for channel-fill out there," said Gauna, who has a "market perform" rating on Apple's stock. However, he said, competition from Android has turned it into a zero margin game for Apple right now, so Wall Street is also looking for Apple to reach into new categories to expand its business.
"Investors have figured out it's not really about the hardware right now. What Wall Street is looking for is something new for the business model like new software and new services," Gauna said.
He said that because of this his firm is recommending component makers, like Qualcomm and Skyworks, instead of Apple itself.
While Apple growth in the high-end of the smartphone market may be tapering, new product launches next year could help push the share price back up above $500, said Abhey Lamba, a senior equity research analyst at Mizuho Securities.
Lamba, who has a "buy" rating on the stock with a $520 price target, said he expects Apple to release the iPhone 6 sometime during the middle of 2014 and for that device to come in with larger screen.
"That will be a key catalyst," he said. "It will be a much bigger product cycle. There will be a new product category, some watch form. 2014 will be a product cycle for Apple and that will get us out of this range."
(Read more: Apple's iWatch and wait approach)
—By Cadie Thompson, CNBC. Follow her on Twitter @CadieThompson.
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